Apple Archives | Bryan Falchuk

How Service Failures Can Still Create Lifetime Customers

It's not failing that matters. It's what you do when you fail that sets you up for success. Mistakes. We all make them. As I've shared before, I certainly have.…

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July 3, 2018

Inc Magazine

How Apple Should Respond to Investor Demands to Protect Kids From iPhone Addiction

Taking action before it's forced to could be a smart move for Apple. Here's why it isn't. Just as the public attention to "Battery-gate" was dying down (or is it?),…

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February 6, 2018